Short answer
Yes, if you go to your customers. Google's rule is that if your business “either has a physical location that customers can visit, or travels to customers where they are, you can create a Business Profile.” Businesses that travel to customers hide their address. A virtual office or a remote mailbox doesn't qualify.Who qualifies
Google's eligibility test has two routes: customers come to you, or you go to them (Google's guidelines). A plumber, a cleaner, a mobile mechanic or a home tutor who travels to clients all meet the second one, even working from home.
What to do with your address
If customers don't visit you, Google wants the address off your public profile: “If you're a service-area business, you should hide your business address from customers.” Its own example: “if you're a plumber and run your business from your residential address, clear the address from your Business Profile.” You list the areas you serve instead; here is how service areas work.
What doesn't count
- Mailboxes: “P.O. boxes or mailboxes located at remote locations aren't acceptable.”
- Virtual offices: “If your business rents a physical mailing address but doesn't operate out of that location, also known as a virtual office, that location isn't eligible for a Business Profile.”
What if you only work online?
Then Google's test isn't met: there is no place customers visit and no travelling to them. Plenty of online businesses are in this position, ours included. The alternative is to be findable in ordinary search and in AI answers instead: a clear website, consistent listings and directories that do accept online businesses, and other sites mentioning you. Where to start on that.