The deal, in plain English.

What we do

Ru Visibility provides ongoing SEO and GEO work: improving how a business shows up in search engines and in AI tools, plus the related content, website, and maintenance work described across this site.

What is actually included for you, what it costs, and when it is billed are agreed in writing before any work starts. That written agreement wins if it ever disagrees with a page on this site.

What we do not promise

Nobody can honestly guarantee a search ranking, a position in an AI answer, a traffic number, or a sales figure. That is not modesty, it is how these systems work. Google changes its algorithm constantly and AI models retrain on their own schedule. Anyone promising you a specific rank is either guessing or lying.

What we commit to is the work itself: the audits, the fixes, the content, the reporting, done properly and shown to you in plain language. Results follow good work, but they are not something we can put a number on in advance, and we will not pretend otherwise to win a contract.

What we need from you

This work needs access and answers. Practically, that means access to your website and the relevant accounts, accurate information about your business, and replies within a reasonable time when we need a decision.

If we are blocked waiting on access or approval, timelines move. We will tell you when that happens rather than letting a deadline slide quietly.

Fees and payment

Fees, billing dates, and the length of the engagement are set out in your written agreement before work begins. We do not publish prices, because what the work costs depends on the size of your site and how much of it needs fixing. You get a real figure after we have looked, not a guess before.

We ask for 30% to 45% of the fee up front before work starts. The exact share is set in your agreement. This is normal for this kind of work and it protects both sides: it covers the hours that go in before anything is visible, and it means we are committed to your project rather than juggling it against whoever pays first.

The balance is invoiced as set out in your agreement — on completion for one-off projects, or monthly for ongoing work. Monthly retainers are billed in advance for the month ahead.

If an invoice goes unpaid, we may pause work until it is settled. We will tell you before we pause anything. The advance is applied against your total, not charged on top of it, and it is non-refundable once work has started, since the time it covers has already been spent.

Tax, currency, and third-party costs

Quoted fees are exclusive of tax. Any tax that applies — GST or equivalent — is added to the invoice and shown separately. The currency of your invoice is set in your agreement before work begins, and bank or conversion charges are yours.

Some work needs things we do not supply: ad spend, paid tools, domain or hosting fees, stock licences. Those are billed at cost or paid by you directly, and we will never commit you to one without asking first.

When the work changes

Projects grow. If you ask for something outside what was agreed, we will tell you what it adds in time and cost before we start it, and you decide. We do not quietly absorb extra work and we do not quietly bill for it either.

Small adjustments inside the agreed scope are just part of the job and are not charged separately.

Refunds

Work already done is payable. The advance is non-refundable once work has started, because it covers time already spent. If you cancel before we begin, it is returned in full.

For monthly work, cancelling part-way through a month does not refund that month, but you keep everything delivered in it and we will not bill the next one. We do not refund on the basis of rankings or traffic, for the reason set out above: nobody controls those, so nobody can sell a guarantee on them.

Who owns what

Work we produce for you — the content, the pages, the fixes on your site — is yours once it is paid for. You keep it if we stop working together.

What stays ours is the general know-how, the methods, and the internal tooling we bring to the job. We do not hand those over, and equally we do not need to hold your site hostage to protect them.

Confidentiality

Anything non-public you share with us during a project stays between us. We do not use one client's data or results to benefit another, and we do not name you as a client publicly without your say-so. How we handle your data day to day is set out in our privacy policy.

Ending the engagement

Either side can end the engagement on the notice set out in your agreement. On the way out you get what you have paid for, handed over properly, along with your access back. No hostage taking, no withheld logins.

Limits on liability

We are responsible for doing our work competently. We are not responsible for things outside our control: a search engine changing its algorithm, an AI tool changing what it cites, a third-party platform going down, or a change someone else makes to your site.

Where liability can be limited by law, ours is limited to the fees you paid us for the work in question. Nothing here limits liability that cannot legally be limited.

Using this website

The text, design, and code of this site are ours. Read it, quote it, link to it. Do not copy it wholesale to build a competing site. Do not try to break into it or disrupt it. If you find a security problem here, tell us at rushil@ruvisibility.com and we will fix it and thank you.

Who you are agreeing with

Ru Visibility operates out of India. These terms are governed by the laws of India, and any dispute that can't be resolved directly is subject to the jurisdiction of the courts of India.

Changes to these terms

If these terms change, the date at the top changes with them. A change here does not rewrite an agreement you have already signed. Questions go to rushil@ruvisibility.com.