How much does an SEO audit cost?

RushilFounder, Ru Visibility2 October 2026

Short answer

Anywhere from free to several thousand dollars. In Ahrefs' survey of 439 SEO providers, the most common fee for a one-off SEO project was $2,501 to $5,000. The survey didn't break audits out on their own, and automated checks cost far less, sometimes nothing.

What the survey found

Ahrefs asked 439 SEO providers what they charge (Ahrefs, updated August 2024):

“$2,501–$5,000 is the most popular per-project fee, with 21.2% of respondents charging this rate.”
“$75–$100 per hour is the most popular hourly rate for SEOs, with 24% of respondents charging this rate,” and the average was $111 an hour.

An audit is a typical one-off project, so that band is a fair guide to a hands-on audit by an agency or consultant. Treat it as a guide, not a price list: the survey covered SEO projects in general, and rates vary by country.

What changes the price

Size. A ten-page local site and a store with thousands of products are different jobs.
Depth. A technical check, a content review and a backlink review are often priced separately.
Who reads the results. Raw tool output is cheap. A person checking it, ruling out false alarms and putting fixes in order is what you pay for.
Whether fixes are included. Some audits end with a list; others include doing the work.

What a free audit usually is

An automated report: a crawler visits your pages and lists what it finds. That is genuinely useful for spotting broken links, missing titles and pages blocked from Google. Its limit is judgement. Tools flag things that don't matter, and can miss things that do.

What ours costs

Our first check is free. Send your web address using the form below and we send you the full result, covering Google and AI tools, not a taster with the useful parts held back. Ongoing work is quoted after we have looked at your site, because the work genuinely differs from one business to the next; here is what we offer.

Sources

Ahrefs: SEO pricing survey of 439 providers (updated August 2024)

Find out what AI says about you.

Send us your web address. We run our own tool on it, free, and send you what it says. The whole thing — not a taster with the useful bits taken out.

Whether AI can even read your site

ChatGPT, Claude, Perplexity, Google and Bing all send a small program to read your pages. We knock on your door as each one and see who gets let in. If they are being turned away, nothing else matters until that is fixed.

Two scores out of 100 — one for Google, one for AI

Plus what is behind each number. Where we could only make a fair guess, we say so instead of dressing it up as a measurement.

A list of fixes, best one first

Ordered by what gives you the most for the least work, so the top of the list is the quickest win. It is yours either way — use it with us or without us.

We ran it on our own site too. It told us what we were getting wrong, and we published that. A tool you will not point at yourself is not worth much.

One thing the free check does not do: actually ask ChatGPT, Perplexity and Gemini for businesses like yours, dozens of times, and count how often your name comes up. That costs us real money each time we run it, so it comes with paid work.