Short answer

Google says there is no special trick: “To be eligible to be shown as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to be shown in Google Search with a snippet.” Past that, you need the clearest, most trustworthy answer to the question being asked.

Meet Google's two requirements

Indexed. The page has to be in Google's index. Google Search Console's URL Inspection tool tells you whether it is; here is how to check.

Eligible for a snippet. A page that uses nosnippet or a very small max-snippet limits what Google may show from it. Google lists those, along with data-nosnippet and noindex, as the controls for limiting what appears from your pages (Google Search Central). Only use them where you mean to.

You don't need special markup

Google is explicit: “You don't need to create new machine readable files, AI text files, or markup to appear in these features. There's also no special schema.org structured data that you need to add.” Treat anyone selling an “AI Overview schema package” with suspicion.

Answer the whole question, not just the phrase

Google says AI Overviews and AI Mode “may use a ‘query fan-out’ technique — issuing multiple related searches across subtopics and data sources”. So the pages that get linked tend to be the ones covering what someone really needs to know: what it costs, how long it takes, what to watch out for, who it suits. Put those answers in plain sentences near the top of the relevant page.

If you serve a local area

Keep your Google Business Profile complete and accurate. Google says “businesses with complete and accurate info are more likely to show up in local search results” (Google Business Profile Help).

What nobody can promise

Google decides when an AI Overview appears and which pages it links. Meeting the requirements makes you eligible; it doesn't guarantee a place.

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